Hi, I’m Emma! I’ve designed leakproof underwear that keeps women 50+ feeling confident, comfortable, and free to move. Every pair is thoughtfully crafted for support, breathability, and style—so you can live your day without worrying about leaks. Stylish, sustainable, and made with care, these are underwear you’ll actually love to wear.
About Emma
My journey began over 34 years ago in a small workshop, driven by a love for creating underwear that truly makes a difference. Every pair I make carries the care, passion, and attention I pour into my craft. From choosing the softest, eco-friendly fabrics to stitching the final seam, my hands are involved in every step—so you feel comfort, confidence, and love in every piece.
10,000+ Americans Are Loving the Care and Quality in Every Pair!
New Year Sale!
As we welcome the New Year, we want to say a heartfelt THANK YOU to our amazing customers.
To celebrate, enjoy exclusive New Year savings on our most-loved collections.